Assistant E-Commerce & Digital Marketing Manager

Location: Dubai, UAE

Company: Dofreeze L.L.C.

Function: E-Commerce & Digital Marketing

Reports to: Head of E-Commerce / Senior Management

Works closely with: CEO, Marketing, Sales, R&D, Supply Chain, Finance and external agencies

About the Role

Dofreeze is looking for a highly capable, commercially minded and hands-on Assistant E-Commerce & Digital Marketing Manager to support the continued growth of our online business while taking primary responsibility for the company’s digital marketing, social media and online brand presence.

This is a hybrid role with two clear responsibilities:

1. E-Commerce:

Act as the number-two person within the e-commerce team, supporting the Head of E-Commerce in driving sales, platform performance, listings, availability, promotions, advertising, NPD launches and profitability.

1. Digital Marketing:

Take primary ownership of Dofreeze’s digital marketing, social media, content, digital campaigns and brand communication, ensuring that our brands are presented professionally, consistently and commercially across all digital channels.

We are looking for someone who understands that digital marketing must ultimately support sales, consumer acquisition, brand growth and profitability — not simply followers, likes or impressions.

Key Responsibilities

E-Commerce — Supporting the Head of E-Commerce

• Support the Head of E-Commerce in executing Dofreeze’s e-commerce growth strategy across the UAE and GCC.
• Assist in managing key platforms including Noon, Talabat, Amazon, Careem and other marketplaces/quick-commerce channels.
• Monitor daily and weekly sales performance by platform, brand and SKU.
• Track availability, out-of-stock levels, low-stock positions and platform replenishment issues.
• Support product listings, pricing, promotions, bundles and platform visibility.
• Coordinate the launch of new products across e-commerce platforms.
• Work with the Head of E-Commerce on platform meetings, presentations, negotiations and follow-ups.
• Support the management of marketplace advertising and promotional activity.
• Analyse SKU-level performance, ROAS, MER, contribution and platform profitability.
• Assist in identifying top-performing and underperforming products and recommend corrective action.
• Support international e-commerce expansion and replication of Dofreeze’s UAE e-commerce model into selected markets.
• Help maintain and improve the daily e-commerce dashboard and ensure key actions are followed through.
• Coordinate internally with R&D, Production, Supply Chain, Finance and Sales to ensure NPDs and key products are available for launch and replenishment.

Digital Marketing — Primary Ownership

• Take ownership of Dofreeze’s digital marketing strategy and execution across all brands.
• Manage the company’s social media presence across relevant platforms.
• Develop and manage the monthly digital content calendar.
• Coordinate content creation including photography, video, reels, product launches and campaign assets.
• Work with internal teams and external agencies to maintain high creative and brand standards.
• Manage and optimise Meta Ads, Google Ads and other digital performance campaigns.
• Track digital marketing performance including reach, engagement, traffic, conversion, CAC and ROAS.
• Develop digital campaigns around product launches, seasonal activities and major retail/e-commerce initiatives.
• Support influencer, creator, UGC and partnership activity where commercially relevant.
• Manage website content, landing pages and digital product presentation.
• Develop CRM, email, WhatsApp and customer-retention initiatives where applicable.
• Ensure all brands maintain a strong, modern and consistent digital identity.
• Translate product innovation and consumer insights into clear digital communication and campaigns.
• Work closely with R&D and Marketing to communicate new product benefits in a compelling consumer-friendly way.

Commercial & Analytical Responsibilities

• Support the tracking of e-commerce sales, profitability and contribution.
• Monitor advertising efficiency and recommend where to increase, reduce or stop spending.
• Support the analysis of consumer behaviour and identify emerging product/category opportunities.
• Use data to understand which products and categories are driving growth.
• Help identify opportunities in areas such as protein bakery, sugar-free bakery, low-carb/keto and functional snacking.
• Prepare regular reports and presentations for senior management.
• Support the preparation of case studies and market presentations for distributors and international expansion.

Candidate Requirements

• Approximately 4–7 years of relevant experience in digital marketing, e-commerce, performance marketing or consumer-brand marketing.
• At least 2–3 years of hands-on e-commerce or marketplace experience in the UAE/GCC preferred.
• Strong practical experience in digital marketing and social media management.
• Good knowledge of Meta Ads, Google Ads, social media platforms and digital analytics.
• Experience with marketplaces such as Noon, Amazon, Talabat, Careem or similar platforms is highly desirable.
• Experience with physical consumer products, preferably FMCG, food, health & wellness, beauty or lifestyle products.
• Strong analytical ability and comfort working with sales, marketing and profitability data.
• Good understanding of ROAS, MER, CAC, conversion and customer acquisition.
• Strong communication, presentation and coordination skills.
• Ability to work across multiple departments and follow through on execution.
• Experience working with creative agencies, photographers, content creators or influencers is an advantage.

The Ideal Candidate

We are looking for someone who is:

• Highly hands-on and execution-focused
• Commercially minded
• Strong in digital marketing and brand communication
• Comfortable working with data and performance dashboards
• Creative, but equally disciplined about results
• Fast-moving and responsive
• Strong at follow-up and coordination
• Curious about consumer behaviour and product innovation
• Comfortable working closely with the Head of E-Commerce and senior management
• Able to take ownership of digital marketing while supporting the broader e-commerce business
• Focused on measurable growth rather than vanity metrics

Why Dofreeze?

Dofreeze is a Dubai-based international bakery and snacking manufacturer with a strong innovation pipeline across:

• Protein bakery
• Sugar-free bakery
• Low-carb and keto products
• Functional snacking
• Modern bakery and convenience products

Our e-commerce business has grown rapidly, with BeFit becoming a major online growth brand, and we are now expanding our digital and e-commerce model into additional international markets.

This role offers the opportunity to work closely with a fast-moving commercial team and help build the next stage of Dofreeze’s digital growth.