Assistant Brand Manager/Manager
# Assistant Brand Manager/Manager **Emax Corporate** · Kuala Lumpur · `On-site` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### About the Role Job Summary: We are looking for an experienced Brand Manager/Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives. Key responsibilities: Strategic Marketing & Brand Management - Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty. - Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints. - Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation. - Work closely with the Product Development team to ensure that new offerings align with the brand’s image and customer needs. Advertising & Campaign Management - Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising. - Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI). - Monitor campaign performance using analytics tools, making data-driven adjustments to optimize engagement and conversions. - Collaborate with creative teams and agencies to develop impactful ad creatives and messaging that resonate with target audiences. KOL & Influencer Marketing - Build and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand credibility and reach. - Oversee influencer collaborations, ensuring content aligns with brand values and marketing objectives. - Track and analyze KOL campaign performance, optimizing strategies based on engagement and conversion data. Community Event Planning & Execution - Conceptualize, plan, and execute community events that align with brand objectives, ensuring high engagement and meaningful interactions. - Build partnerships with local organizations, influencers, and media to maximize event reach and impact. - Manage on-ground activations, including logistics, staffing, and audience engagement strategies, to create memorable brand experiences. - Analyze event performance, gather customer insights, and leverage feedback to enhance future event planning. Merchandise Planning & Execution - Develop and implement merchandise strategies to enhance brand visibility and consumer engagement. - Collaborate with designers and suppliers to create high-quality promotional merchandise that aligns with brand aesthetics and marketing objectives. - Ensure efficient inventory management, cost control, and timely distribution of merchandise for campaigns, events, and retail promotions. - Analyze the effectiveness of merchandise campaigns and recommend improvements based on sales and consumer feedback. Content Creation & Brand Storytelling - Develop compelling content strategies that resonate with target audiences across various platforms, ensuring brand consistency. - Oversee the creation of marketing materials, including social media content, email campaigns, website copy, and event collateral. - Work closely with designers, photographers, and videographers to produce engaging visual and video content for campaigns. - Optimize content for different marketing channels, ensuring alignment with brand tone, audience preferences, and performance goals. Stakeholder Collaboration - Work cross-functionally with internal teams (Brand, Advertising, Training, Operations, and Finance) to ensure smooth execution of promotional activities, new product launches, and campaigns. - Develop and nurture relationships with external agencies and suppliers to guarantee timely and high-quality delivery of marketing communications, materials, and campaign executions. Performance Monitoring & Insights - Leverage data analytics to monitor campaign performance, identify trends, and share actionable insights to inform strategy refinement and decision-making. - Measure and report on the ROI of marketing activities, optimizing future efforts based on performance metrics. - Conduct post-campaign analysis to assess effectiveness and provide recommendations for future improvements. Job Requirements: - Bachelor’s degree in Marketing, Advertising, Business, or a related field. - Proven experience in brand management, marketing, or advertising , with expertise in campaign execution and KOL management . - Strong data analysis skills to optimize marketing performance. - Excellent communication and content creation abilities. - Detail-oriented with strong problem-solving and project management skills. - Ability to work independently and in teams in a fast-paced environment. - Fluent in English, Malay, and Mandarin for effective communication.
Наблюдалась 2026-10-15, впервые 2026-10-09, источник — Indeed.