ASO Manager - BIG Franchise
# ASO Manager - BIG Franchise **Stillfront** · United States · `Remote` · `Contractor` 💼 **Уровень роли:** `Manager` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[ASO-Manager]` `[Marketing-Manager]` `[User-Acquisition-Specialist]` `[Growth-Marketing-Manager]` `[Digital-Marketing-Manager]` `[Franchise-Manager]` `[ASO-Product-Management]` --- ### About the Role Freelance engagement on a 12 month contract, with the option to extend. We are looking for an ASO Manager to own and scale our global store presence across the BIG games portfolio. This is a 12-month freelance engagement, with potential to extend based on business needs. In this hands-on role, you will take full ownership of our App Store, Google Play, Samsung & Microsoft store performance, driving organic growth and maximizing conversion rates worldwide. Aligning closely with studio goals, you will bridge data-driven strategy with high-impact execution — testing hypotheses, refining store assets, and optimizing metadata to turn store pages into high-converting growth drivers, while working in close collaboration with UA and Product to ensure full-funnel alignment. YOUR RESPONSIBILITIES ASO Strategy & Conversion Rate Optimization (CRO) - Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store - from new launches to mature live titles. - Build and prioritize a continuous CRO testing backlog (A/B, store-page experiments) informed by creative and competitive analysis, using CPP/CSL to tailor journeys by campaign and segment. - Lead store page localization and culturalization across key markets - metadata, visuals, and messaging adapted to local audiences. - Shape a cohesive, franchise-level store identity and positioning across the portfolio, beyond single-title optimization. P latform Program & Policy Management - Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft, assessing relevance to our portfolio. - Evaluate and manage participation in platform growth/loyalty programs (e.g., Google Play's Level Up), weighing trade-offs before enrollment. - Monitor store algorithm, guideline, and regulatory changes, adjusting metadata and tactics to protect organic traffic. Store & AEO - Drive keyword research, clustering, and metadata creation tailored to each store's algorithm and local markets. - Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis. - Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery. Full-Funnel Collaboration & Reporting - Partner with UA and Product for full-funnel alignment - connecting ASO to paid strategy, creative themes, and update roadmaps. - Spot optimization opportunities and quick wins across the portfolio, prioritized by impact and effort. - Own regular KPI reporting and stakeholder check-ins. - Oversee review and rating management - surfacing sentiment and UX/product insights. YOUR PROFILE - 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry. - Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets. - Deep understanding of mobile gaming audiences, player motivations, and trends (experience with casual or simulation games is a strong plus). - Excellent balance between analytical rigor (hypothesis testing, performance tracking) and creative intuition (visual asset storytelling, messaging). - Proficiency with industry-standard ASO and analytics platforms (e.g., AppTweak, Sensor Tower, SplitMetrics, or similar). - Experience navigating platform program enrollment decisions (e.g., Google Play's Level Up or similar loyalty/growth programs) is a strong plus. - Experience in review management is a plus Originally posted on Himalayas
- ASO-Manager
- Marketing-Manager
- User-Acquisition-Specialist
- Growth-Marketing-Manager
- Digital-Marketing-Manager
- Franchise-Manager
- ASO-Product-Management
Наблюдалась 2026-10-03, впервые 2026-10-03, источник — Himalayas (JSON API).