Asian Market Development & Marketing Executive

About the Business

Adem Hair is a London-based salon offering professional hair services and premium customer experiences. The business intends to develop its market reach, including among Japanese and wider Asian beauty and lifestyle audiences, through research-led marketing, digital campaigns and targeted service promotion.

Job Purpose

To support the planning, coordination, delivery and evaluation of marketing activities that identify customer needs, promote the salon’s services and attract new customer segments. The post will focus on market research, digital marketing, campaign coordination and marketing support for new premium service concepts, under the direction of the Salon Owner / Director.

1. Market Research & Customer Insights

· Research target audiences, customer preferences, competing salons and relevant UK and Asian beauty and lifestyle trends.

· Collect and interpret customer feedback, enquiries and available social media insights to identify marketing opportunities.

· Present practical recommendations on customer targeting, service positioning, promotional messaging and potential improvements.

1. Digital Marketing & Content Strategy

· Assist in developing and implementing digital marketing plans aligned with the salon’s commercial goals and luxury positioning.

· Prepare content calendars and creative briefs for educational videos, hair transformations, premium services and culturally relevant campaigns.

· Coordinate content production with staff, photographers, videographers and external creators; support publishing and campaign delivery.

1. Marketing Campaign Coordination

· Discuss marketing requirements, customer groups, service features and campaign objectives with the Salon Owner / Director.

· Coordinate social media promotions, creator collaborations and service-launch campaigns, including timelines, briefs and required materials.

· Track reach, engagement, enquiries and other agreed indicators; report findings and recommend campaign adjustments.

1. Asian Audience Development & Partnerships

· Research opportunities to engage Japanese and wider East and Southeast Asian consumer communities in London.

· Identify and contact relevant creators, community partners and beauty-sector contacts for potential marketing collaborations, subject to business approval.

· Support culturally appropriate messaging and Japanese–English communications relating to approved marketing activities.

1. Premium Service Marketing & Development Support

· Research customer demand and market positioning for proposed premium Japanese-inspired head spa experiences, including the potential use of the YUME Headbath system.

· Support promotional concepts, customer-facing information and launch planning for any approved Japanese head spa offering.

· Research relevant Japanese brands, suppliers and education providers as inputs to market and service-development proposals; commercial commitments remain subject to management approval.

1. Reporting & Administration

· Maintain records of marketing research, content plans, campaign activities and potential collaborations.

· Provide regular concise updates to the Salon Owner / Director on progress, performance and proposed next steps.

Essential Skills & Experience

· Demonstrable experience creating beauty-related digital content and engaging an online audience.

· Practical understanding of customer preferences and brand positioning in the hair, beauty, cosmetics or lifestyle sectors.

· Ability to research market trends, plan content, coordinate contributors and communicate campaign ideas.

· Organisational and interpersonal skills; ability to work with diverse customers and external contacts.

· Japanese language and cultural knowledge relevant to the proposed target-market activities.

Desirable Experience

Experience with luxury beauty brands, fashion retail, social media creators, Japanese beauty products or supplier research.

Qualifications

Relevant education or demonstrable practical experience in marketing, customer engagement, brand promotion or the beauty industry. Role-specific training may be provided.

Role Boundaries and Confirmation

This is a proposed marketing role, not a hairdressing or head-spa treatment position. Any hands-on salon services would be separate from the duties described here and must be reviewed with the immigration adviser. The employer should confirm that the listed duties reflect the actual job, their expected allocation of working time, the appropriate SOC code and all applicable sponsorship and salary requirements before use.

Pay: £41,700.00-£42,620.00 per year

Work Location: In person