Area Sales Manager (Manhattan/Brooklyn/Queens)

Job Summary

The Area Sales Manager will play a pivotal role in driving sales for 1911 Hard Cider and Spirits, executing sales strategies, and building strong relationships with key stakeholders within their assigned territory. The ideal candidate has a passion for sales, exceptional marketing and leadership skills, and the ability to thrive in a fast-paced environment.

Job Duties and Responsibilities:

Include but are not limited to

• Monday through Friday work schedule, with weekends as needed.
• Position is 100% in market, with daily local and regional travel.
• Conduct daily email and phone communication with accounts (bars, taverns, independent liquor stores, and chain grocery stores).
• Develop and implement comprehensive sales plans to support brand objectives and drive sales in the assigned territory.
• Identify and evaluate local sales opportunities, including but not limited to tastings, trainings, display placement, shelf placement, and cold box management.
• Build and maintain strong relationships with alcohol retail managers and other key stakeholders in the assigned territory.
• Conduct regular retail visits to ensure brand compliance, optimize visibility, and gather market insights.
• Collaborate with the management team to align sales efforts with goals and initiatives.
• Plan, coordinate, and execute on-site consumer engagement activities, including tastings, promotions, festivals, and trade shows.
• Educate and train retail sales teams and consumers on brand attributes, product knowledge, and what makes 1911 special.
• Conduct product presentations and tastings to increase brand awareness and drive sales.
• Develop and manage the field sales budget for the assigned territory.
• Track and report on sales activities, expenses, and key performance indicators (KPIs).

Minimum Qualifications, Skills, and Abilities:

• High school diploma required.
• Valid driver’s license and the ability to drive a vehicle safely, including long distances and several hours at a time.
• 1 year of proven experience in beer or beverage sales, or similar roles within the beverage space.
• Flexibility to work weekends and evenings.
• Outgoing and personable, with the ability to build rapport and work comfortably in social settings.
• Team player with a can-do attitude.
• Strong creative skills and ability to edit.
• Excellent communication, presentation, and interpersonal skills.
• Strong written and oral communication skills to interact professionally and helpfully with coworkers, customers, and vendors in person, by phone, or in writing.
• Demonstrated ability to plan, execute, and evaluate sales strategies and sampling events.
• Results-oriented, with the ability to work independently.
• Strong organizational skills, including the ability to manage multiple projects and details simultaneously.
• Analytical ability to gather, compile, and summarize data, prepare reports, find solutions to administrative problems, and prioritize work.
• Ability to develop and maintain recordkeeping systems and procedures.
• Ability to develop, plan, and implement short- and long-term goals.
• Comfortable using a computer, with strong reading and writing skills.
• Ability to work productively in a fast-paced, demanding environment.

Equipment, Machines and Software Used:

This position requires the regular use of an automobile for sales travel.

Computer Software: Proficiency in Microsoft Office, particularly Word and Excel, Google Workspace, and Gmail, along with Share Sync.

Physical Exertion:

Moderate Work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently to move objects. Work may include loading and unloading cases of product, setting up product displays, and lifting, lowering, and moving product. Must be able to drive long distances, including several hours at a time, to reach customer locations and events.

Environmental Conditions:

The frequency and duration ofindoor and outdoorwork may vary based on position, location, and operational needs.

Indoor Work- Indoor environments may include exposure to temperature variations, such as unheated or non-air-conditioned areas.

Outdoor Work- Outdoor work may involve exposure to weather conditions and seasonal temperature changes.

Travel:

Regular Travel- This position requires regular travel which may include daily travel to stores, accounts, or business locations. .

Disclaimer:

• The requirements listed in this job description are subject to modification to reasonably accommodate individuals with disabilities.
• This job description does not state or imply that these are the only duties to be performed by an employee in this position. Employees may be required to perform other job-related duties as assigned by their supervisor or management.
• The Company reserves the right to modify, add to, or revise job duties at any time, consistent with business needs.
• This job description does not create an employment contract, express or implied, and employment remains at will.

Job Type: Full-time

Pay: $68,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: On the road