Area Sales Manager

The opportunity

Prokura is seeking a commercially driven Area Sales Manager to accelerate profitable growth across the South East of England and East Anglia. This is an opportunity to take ownership of an established geographical territory, win new business, develop long term customer partnerships and strengthen Prokura’s presence across the building services and trade supply sectors.

The successful candidate will combine consistent field activity with disciplined territory planning, strong product understanding and a clear focus on sales conversion, customer value and sustainable margin. You will be supported by a dedicated Internal Key Account Manager and by colleagues across sales, purchasing, customer service and operations.

The person we are looking for

We value people who are ambitious yet grounded, resilient, accountable and genuinely committed to doing the right thing for customers and colleagues. You will be confident in opening new conversations and asking for the business, while remaining humble, collaborative and disciplined in how you deliver results.

Location and travel

This is a field based role covering South East England and East Anglia, with regular customer visits across the assigned territory. Attendance at Prokura’s Cirencester head office will be required for sales meetings, training, supplier sessions and wider business activities. Depending on customer and business requirements, occasional early starts, later finishes and overnight stays may be necessary.

Territory boundaries and performance objectives will be confirmed as part of the appointment process.

Key responsibilities Territory strategy and commercial growth

· Take full commercial ownership of the assigned South East and East Anglia territory, creating and delivering a structured plan for profitable sales growth.

· Identify priority markets, customers and opportunities across the territory, building a measurable pipeline and converting opportunities into sustainable revenue.

· Deliver agreed revenue, margin, new business and activity objectives, maintaining accurate forecasts and clear visibility of performance.

New business development

· Proactively win new customers across electrical wholesalers, plumbers merchants, building services contractors and relevant trade channels.

· Develop relationships with commercial decision makers through regular face to face visits, purposeful prospecting and timely follow up.

· Present the value of Prokura’s core product portfolio, including fasteners, fittings, bracketry, threaded rod, slotted channel and associated building services products.

· Prepare competitive, commercially sound proposals and negotiate agreements that balance customer requirements with long term profitability.

Customer account development

· Develop existing accounts through structured customer engagement, increased product penetration, improved purchasing frequency and relevant cross selling opportunities.

· Build trusted, professional relationships by understanding customer priorities and consistently following through on commitments.

· Work in close partnership with the dedicated Internal Key Account Manager to coordinate account activity, service delivery and customer development plans.

Market insight and collaboration

· Provide accurate pipeline reporting, revenue forecasts, competitor intelligence and customer feedback to inform commercial and stock planning.

· Maintain a confident working knowledge of the product range and its practical applications in customers’ operations and projects.

· Collaborate with internal sales, purchasing, customer service and operations to ensure reliable execution and a consistently high standard of customer experience.

Experience and capabilities

· A proven record in field sales, area sales, account management or business development, preferably within construction products, building services, electrical wholesale, fixings, fasteners or associated trade supply sectors.

· Demonstrable success in acquiring new customers, growing existing accounts and achieving sales and margin objectives.

· Strong commercial judgement, including pricing discipline, negotiation and opportunity qualification.

· Excellent interpersonal and communication skills, with the credibility to build relationships at different levels of a customer organisation.

· Organised and self directed, with the ability to plan an extensive territory, manage competing priorities and maintain a reliable sales pipeline.

· A full UK driving licence and willingness to travel regularly across the territory.

Pay: £45,000.00-£55,000.00 per year

Work Location: On the road