Area Operations Manager

1. Sales & Revenue Management

• Deliver monthly, quarterly, and annual sales targets across the assigned store cluster.
• Develop and monitor annualized sales budgets based on store potential, historical performance, and market opportunities.
• Drive like-for-like sales growth, Average Transaction Value (ATV), and Units per Transaction (UPT).
• Review sales performance regularly and implement corrective actions for underperforming stores.
• Identify and capitalize on growth opportunities across brands, categories, and customer segments.

1. Commercial & KPI Performance Management

• Monitor and analyze key performance indicators including:
• Sales vs Target
• Footfall and Conversion
• Gross Margin
• Staff Productivity
• Brand and Category Performance
• Customer Demographics (Nationals, Residents, Non-Residents)
• Stock on Hand (SOH)
• Diagnose performance gaps and collaborate with relevant departments to implement corrective actions.
• Drive accountability through data-led decision making and performance reviews.

1. Profitability Management

• Monitor store profitability and P&L performance where applicable.
• Control operating expenses while maintaining customer experience standards.
• Improve gross margins through effective product mix management and commercial initiatives.
• Conduct periodic profitability reviews and implement improvement plans.

1. Stock & Inventory Management

• Ensure optimal stock availability across all stores.
• Work closely with Merchandising and Planning teams to maintain the right stock in the right locations.
• Monitor stock levels, replenishment effectiveness, ageing inventory, and slow-moving stock.
• Ensure adequate availability of high-demand and key promotional products.

1. Commercial Planning

• Develop and execute store-specific action plans to achieve business objectives.
• Identify high-potential locations, categories, and customer segments for growth.
• Lead commercial planning around key retail seasons and promotional periods such as Eid, DSS, DSF, and other major trading events.
• Provide operational and commercial input for new store openings, relocations, and expansion projects.

1. Market & Competitor Analysis

• Monitor market trends, customer behavior, and competitor activities.
• Analyze changes in mall traffic, tourism patterns, and customer demographics.
• Translate market intelligence into actionable business initiatives that improve sales and profitability.
• Share insights and recommendations during business reviews.

1. Promotion & Campaign Effectiveness

• Evaluate the effectiveness and profitability of promotions and discount campaigns.
• Monitor promotional sell-through rates and sales uplift.
• Assess promotional impact on revenue, inventory movement, and gross margin.
• Recommend improvements to future promotional activities based on performance outcomes.

1. People Leadership & Talent Development

• Lead, coach, and develop Store Managers and retail teams to achieve business objectives.
• Set clear productivity and performance expectations.
• Conduct regular performance reviews and succession planning discussions.
• Identify high-potential talent and address performance gaps.
• Work collaboratively with the Learning & Development team to recommend and implement training initiatives.
• Improve conversion, upselling, cross-selling, and customer engagement capabilities.
• Foster a positive, high-performance culture aligned with organizational values and objectives.
• Ensure staffing levels are optimized according to store potential and trading patterns.

1. CRM & Customer Experience Management

• Drive customer retention, loyalty, and repeat business through effective CRM initiatives.
• Ensure accurate customer data capture and database quality.
• Support clienteling activities and CRM campaigns across stores.
• Monitor repeat customer ratios, high-value customer retention, and loyalty program performance.
• Promote a customer-centric culture that enhances long-term customer value.

1. Reporting & Business Reviews

• Conduct weekly, monthly, and quarterly business reviews.
• Provide clear commercial analysis explaining business performance and trends.
• Present actionable recommendations and recovery plans to senior management.
• Track the effectiveness of implemented actions and measure business impact.
• Maintain accurate and timely reporting standards across the area.

Key Performance Indicators (KPIs)

• Sales Achievement vs Target
• Like-for-Like Sales Growth
• ATV and UPT Growth
• Store Profitability and Gross Margin
• Conversion Rate
• Staff Productivity
• Inventory Availability and Stock Turn
• CRM Performance and Customer Retention
• Promotion Effectiveness
• Store Manager and Team Performance
• Cost-to-Sales Ratio
• Customer Experience Metrics

profile

• Bachelor’s degree in business administration, Retail Management, Commerce, or a related field.
• 7-10 years of retail operations experience, including multi-store management.
• Proven experience managing sales, profitability, people, and operational performance across multiple locations.
• Strong commercial acumen with demonstrated success in achieving revenue and profitability targets.
• Excellent leadership, analytical, communication, and stakeholder management skills.
• Proficiency in retail reporting, KPI analysis, CRM systems, and Microsoft Excel/Power BI.
• Should have a valid UAE driving license