AREA MARKETING MANAGER

Area Marketing Manager – Austin and Dallas

Location: Austin (On-Site)

Reports To: Director of Marketing

Experience Required: Minimum of three (3) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.

Markets: Austin, Dallas

About Hotel ZaZa

Hotel ZaZa is a collection of award winning luxury boutique hotels known for distinctive design, exceptional guest experiences, and a bold approach to hospitality. We create memorable moments for our guests and meaningful career opportunities for our team members. We are seeking a highly creative, organized, and results-driven Area Marketing Manager to lead local marketing initiatives, drive revenue-generating programs, and support brand growth across our Austin and Dallas properties.

Position Overview

The Area Marketing Manager is responsible for planning, coordinating, and executing strategic marketing initiatives that support revenue generation, brand positioning, guest acquisition, and market share growth across Hotel ZaZa Austin and Hotel ZaZa Dallas. Based in Austin, this role serves as the primary on-property marketing resource for both markets and works closely with hotel leadership, sales, food and beverage, operations, and the corporate marketing team to ensure all marketing efforts align with Hotel ZaZa's luxury brand standards and business objectives.

The ideal candidate is an organized operator with strong project management skills, capable of managing multiple activations, partnerships, and campaigns across two markets simultaneously. This position requires regular travel to Dallas and flexibility to support evening and weekend events, activations, and promotional initiatives.

Key Responsibilities

- Execute marketing plans and initiatives that support occupancy, food and beverage revenue, spa utilization, and overall property performance across Austin and Dallas.

• Plan and coordinate on-property and off-property activations, events, partnerships, and promotional campaigns.
• Develop event documentation, including timelines, run-of-show materials, internal communications, and operational coordination with property teams.
• Serve as the face of Hotel ZaZa at local activations, networking events, community partnerships, and promotional engagements.
• Maintain a regular presence at both Austin and Dallas properties to support marketing initiatives and ensure brand consistency.
• Act as the primary liaison for local partnerships, sponsorships, influencers, media contacts, and community organizations.
• Source, negotiate, and manage vendors, entertainment partners, and event suppliers for marketing campaigns and special events.
• Manage purchase orders, invoices, budget tracking, and marketing expenditures for both markets.
• Partner with the design, social media, and corporate marketing teams to develop collateral, signage, promotional materials, digital content, and campaign assets.
• Coordinate content capture opportunities, including photography, videography, social media content, and influencer partnerships.
• Manage email marketing campaigns including content development, audience segmentation, deployment, and performance reporting.
• Monitor marketing performance metrics and provide recommendations to improve campaign effectiveness and return on investment.
• Stay informed on market trends, competitive activity, hospitality developments, and emerging opportunities in both Austin and Dallas.
• Ensure all marketing efforts comply with company standards, brand guidelines, and applicable legal requirements.
• Perform other duties as assigned.

Qualifications

- Bachelor's Degree in Marketing, Hospitality, Communications, Business, or a related field; equivalent experience may be considered.

• Minimum of three (3) years of progressive marketing, events, hospitality, lifestyle, luxury brand, or related experience.
• Proven experience managing multiple projects across multiple locations or markets.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience coordinating events, activations, partnerships, and experiential marketing initiatives.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Hands-on experience with purchase orders, invoicing, and budget management.
• Experience with email marketing platforms, content planning, and audience segmentation.
• Ability to work independently while collaborating effectively with multiple departments and stakeholders.
• Valid driver's license and ability to travel regularly between Austin and Dallas.
• Ability to maintain a flexible schedule, including evenings, weekends, and holidays as business needs require.

Preferred Qualifications

- Experience in luxury hospitality, hotels, resorts, restaurants, or lifestyle brands.

• Established professional network within the Austin and/or Dallas hospitality, arts, entertainment, and lifestyle communities.
• Experience with social media marketing, digital advertising, and marketing analytics platforms.
• Photography, videography, content creation, and influencer partnership experience.
• Experience working in a multi-property hospitality environment.

Physical Requirements

- Prolonged periods of sitting and working on a computer. - Ability to occasionally lift and carry materials weighing up to 15 pounds. - Ability to travel occasionally to Hotel ZaZa properties, events, or promotional activities as business needs require.

Work Environment

- Primarily an office-based position located in Houston, Texas. - Occasional evening, weekend, or holiday work may be required to support events, campaigns, or business needs.

Compensation and Benefits

Hotel ZaZa offers a competitive compensation package, which may include base salary, bonus opportunities, health and welfare benefits, paid time off, retirement savings plans, and employee hotel discounts, subject to plan eligibility and company policies.

Why Join Us?

At Hotel ZaZa, we don’t just offer jobs, we offer careers that inspire. Be part of a brand that celebrates individuality, creativity, and excellence in every detail.