Admissions Liaison

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Works with the Director of Sales & Marketing, Centralized Admissions Department (CAD), and company leadership to meet revenue and census goals.
• Meets established targets for lead and lease conversion for skilled nursing center and senior living.
• Completes on-site assessments for potential admissions as needed.
• Completes preadmission, admission and transfer paperwork, as well as submits information for insurance verification and precertification.
• Responds to all referrals and leads promptly, entering related data into the Customer Relationship Management System (CRM) accurately and timely.
• Ensures a seamless admission process and experience.
• Communicates admission/move-in activities as they are scheduled and current health care center referrals and status at morning stand up meetings.
• Assists in maintaining daily resident roster.
• Assists with planning and coordinating campus events, community marketing, and lead generating events.
• Maintains sales and promotional supplies as directed by Director of Sales & Marketing/Administrator/ED.
• Works with marketing team to develop sales tools and communication.
• Cultivates and shares deep knowledge of the customer and the local market with department directors and input into CRM.
• Collaborates with the Executive Director/Administrator and Sales Director to develop and maintain an effective internal referral program with residents and families.
• Supports the Sales & Marketing Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with best practice; performs daily work orders for maintenance needs that support first impressions/move in readiness.
• Tracks current competitors via competitive analysis.
• Works with Life Enrichment to ensure social channels best reflect quality of service offering.
• As a key representative of the company, maintains professional appearance and professional communication at all times.
• Communicates and interacts effectively and tactfully with Residents, visitors, families, peers and supervisors.
• Reports all hazardous conditions, damaged equipment and supply issues to the supervisor.
• Attend staff meetings and in-services as requested. Attends in-service and education programs and attends continuing education required for maintenance of professional certification or licensure.
• Answers and responds to call lights promptly and courteously when working in resident care areas.
• Reports all resident concerns to the appropriate department head.
• Perform job duties while operating in compliance with federal and state laws/regulations, and facility policies and procedures.
• Regular and reliable attendance.
• Perform other tasks as required.
• Ability to work with residents who may have cognitive, behavioral, or physical impairments.
• Ability to work in potentially stressful or emergency situations.

Education, Training, and Experience:

• High school degree or GED required. Associate’s degree in marketing, business, healthcare management or related field from an accredited college or university preferred.
• Minimum of one-year experience in a marketing/sales and/or customer service environment. Healthcare, senior living industry, concierge or hospitality environment strongly preferred.

Specific Skills, Knowledge, and Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Strong organizational skills and attention to detail.
• Proficient with Microsoft Office Suite or related software.

As part of the Sales team, the Admission Coordinator works with the Director of Sales to meet campus revenue and census goals. Primary responsibility is performing sales strategies (external and internal) for the skilled nursing center and completing pre-admission and admission paperwork. This position may report to Director of Sales & Marketing or the Administrator/ED, depending on the location. Locations may have a Centralized Admissions model or may depend more on the Admissions Coordinator for certain duties.