ACTIVATION MANAGER
# ACTIVATION MANAGER **BAYO MANILA, INC.** · Pasig · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role JOB DESCRIPTION: ACTIVATION MANAGER BTL (Below-the-Line) Advertising and Experiential Marketing Industry Department Brand Activation / Operations Reports To Operations Manager / Managing Director Role Focus Brand activation execution, field operations, client satisfaction, and profitability 1. Job Summary The Activation Manager is responsible for planning, coordinating, implementing, and evaluating Below-the-Line (BTL) marketing campaigns and brand activation programs, including product sampling, mall and in-store activations, roadshows, trade promotions, experiential marketing, event-based promotions, and other consumer engagement activities. The role ensures that all activation projects are executed according to approved client briefs, campaign objectives, budgets, timelines, brand guidelines, quality standards, and operational requirements. The Activation Manager leads the activation team, coordinates with Account Management, Creative, Production, Fabrication, Logistics, Suppliers, and Field Personnel, and ensures that every campaign delivers measurable results, operational efficiency, client satisfaction, and acceptable profitability. 2. Key ResponsibilitiesA. Activation Planning and Project Management - Translate client briefs into comprehensive activation plans, project timelines, operational requirements, and execution strategies. - Develop activation proposals, manpower plans, logistical arrangements, and deployment schedules. - Coordinate the execution of BTL campaigns, including: - Mall and retail store activations - Product sampling and product demonstrations - Roadshows and mobile marketing campaigns - Trade promotions and consumer promotions - Experiential marketing and consumer engagement activities - Brand launches, exhibits, and promotional events - On-ground campaigns and field marketing initiatives - Ensure that all campaign requirements, deliverables, permits, venue approvals, and logistical arrangements are completed before implementation. - Manage multiple activation projects simultaneously while maintaining quality, schedule, and budget requirements. - Establish contingency plans for weather disruptions, equipment failure, manpower shortages, and other operational risks. B. Field Operations and Execution - Supervise the actual implementation of activation campaigns at designated venues and locations. - Ensure that promotional booths, display structures, campaign materials, equipment, and other marketing collaterals are properly delivered, installed, and dismantled. - Coordinate with Project Coordinators, Field Supervisors, Brand Ambassadors, Promodisers, Merchandisers, and third-party manpower agencies. - Conduct site inspections and ocular visits to validate venue conditions, measurements, installation requirements, accessibility, and safety considerations. - Verify that actual execution follows approved layouts, technical specifications, brand standards, and client instructions. - Monitor attendance, deployment, team readiness, and on-site performance. - Resolve field execution issues promptly and escalate significant concerns to management and the client-facing Account Manager. - Ensure proper documentation through attendance records, site photos, installation reports, accomplishment reports, and client sign-offs. C. Client Coordination and Account Support - Coordinate closely with Account Managers to understand client expectations, campaign objectives, and approved deliverables. - Participate in client briefings, operational meetings, site inspections, and campaign presentations when required. - Provide timely updates on project progress, manpower deployment, logistics, and potential execution risks. - Recommend practical solutions when client requirements, venue limitations, or operational conditions change. - Ensure that client revisions and additional requests are documented, evaluated, and approved before implementation. - Gather client feedback after campaign execution and recommend improvements for succeeding projects. D. Production, Fabrication, and Logistics Coordination - Work with the Creative and Production teams to ensure that campaign designs and materials are feasible for actual field implementation. - Coordinate with fabrication teams on booth construction, display stands, kiosks, signage, stage setups, and other promotional structures. - Validate measurements, material specifications, structural requirements, finishing, and installation schedules. - Monitor production progress and ensure that materials are ready for delivery within agreed timelines. - Coordinate transport, warehousing, inventory, equipment movement, installation, pullout, and return of campaign materials. - Ensure that all materials are accounted for, properly handled, and stored after campaign completion. - Evaluate suppliers and service providers based on cost, quality, reliability, and delivery performance. E. Budget and Financial Management - Prepare project cost estimates, activation budgets, manpower costing, logistics expenses, and supplier quotations. - Monitor actual project expenses against approved budgets. - Ensure that all purchases, rentals, overtime, additional manpower, and other expenses have the required approvals. - Identify opportunities to reduce operational costs without compromising safety, quality, or client commitments. - Review supplier billings, project liquidation documents, purchase requests, and expense reports. - Monitor project gross margins and report potential cost overruns to management. - Coordinate with Finance and Account Management to ensure timely billing documentation and client sign-offs. - Recommend corrective actions for projects with unfavorable cost variances or declining profitability. F. Manpower Management and Team Leadership - Lead, supervise, and develop Activation Executives, Project Coordinators, Field Supervisors, and other assigned personnel. - Determine manpower requirements based on campaign scope, geographical coverage, duration, and operational complexity. - Ensure that Brand Ambassadors, Promodisers, and other field personnel receive proper briefings and training before deployment. - Establish clear assignments, performance expectations, reporting lines, and accountability. - Monitor productivity, attendance, discipline, responsiveness, and compliance with company policies. - Conduct performance reviews and provide coaching to improve team capability and execution quality. - Maintain a pool of qualified field personnel and reliable third-party suppliers. - Ensure that deployment arrangements comply with applicable labor requirements, workplace safety standards, and company procedures. G. Quality Assurance, Safety, and Compliance - Ensure that all activations comply with client specifications, venue regulations, approved designs, and operational standards. - Conduct pre-event readiness checks and post-event inspections. - Enforce proper handling of equipment, electrical installations, structures, tools, and other materials. - Ensure that required permits, insurance documents, safety measures, and venue clearances are secured when applicable. - Investigate incidents, client complaints, material damage, and execution deficiencies. - Implement corrective and preventive actions to avoid recurring operational issues. - Maintain complete project documentation and ensure timely submission of accomplishment reports. H. Business Development and Operational Improvement - Participate in BTL pitches, activation proposals, client presentations, and project costing exercises. - Provide operational inputs on feasibility, manpower, logistics, production, and execution methodology. - Identify opportunities to improve service offerings, operational efficiency, and project profitability. - Develop standard operating procedures, activation checklists, deployment templates, and reporting systems. - Evaluate new suppliers, activation technologies, materials, and field execution methods. - Recommend improvements based on campaign results, client feedback, and post-project evaluations. 3. Key Performance Indicators (KPIs) The following KPIs are recommended for a BTL advertising agency. Targets should be calibrated against the company's campaign volume, project complexity, client commitments, and approved budgets. KPI Area Measurement Suggested Target On-Time Project Execution Projects completed within approved schedules ≥95% Activation Quality Projects meeting approved client and brand standards ≥95% Budget Control Projects completed within approved budget, subject to authorized changes ≥95% Project Profitability Achievement of approved project gross margin 100% of agreed margin target Client Satisfaction Client evaluation or post-project feedback ≥90% Reporting Compliance Complete reports submitted within the prescribed deadline 100% Manpower Readiness Required personnel deployed and briefed on time ≥98% Material and Logistics Readiness Required materials delivered and ready before activation ≥98% Safety and Compliance Compliance with required safety and operational procedures 100% Issue Resolution Operational issues resolved within agreed turnaround times ≥95% Supplier Performance Suppliers meeting quality, cost, and delivery standards ≥90% Process Improvement Completion of agreed operational improvement initiatives Quarterly target Recommended measurement practice: Each KPI should have a defined formula, data source, reporting frequency, and accountable owner. For example, on-time execution can be measured as the number of projects completed on schedule divided by the total number of projects due during the reporting period. 4. Qualifications and Requirements - Bachelor's degree in Marketing, Business Administration, Advertising, Events Management, Operations Management, or a related field. - At least 3–5 years of experience in BTL advertising, brand activation, event management, field marketing, or experiential marketing. - At least 1–2 years of supervisory or team leadership experience. - Proven experience managing on-ground campaigns, promotional events, product sampling, roadshows, and retail activations. - Knowledge of production, fabrication, installation, logistics, manpower deployment, and project costing. - Ability to interpret campaign briefs, site layouts, measurements, production specifications, and operational plans. - Experience handling suppliers, third-party agencies, field teams, and client requirements. - Proficiency in Microsoft Excel, PowerPoint, project trackers, and budget monitoring tools. - Strong leadership, negotiation, problem-solving, and project management skills. - Willingness to travel to project sites, supervise field execution, and work flexible hours when campaign requirements demand it. 5. Core Competencies Project Management Planning, scheduling, coordination, and delivery control. People Leadership Team supervision, delegation, coaching, and accountability. Financial Acumen Cost control, budget management, and profitability. Field Execution Site supervision, installation, logistics, and safety. Client and Supplier Relations Coordination, negotiation, and service quality. Results Orientation Performance monitoring, corrective action, and improvement. 6. Expected Key Deliverables The Activation Manager must maintain and submit the following, as applicable: - Activation project plans and implementation schedules. - Detailed project budgets and cost estimates. - Manpower deployment and logistics plans. - Site inspection reports, measurements, and installation requirements. - Production and fabrication monitoring reports. - Daily or periodic field accomplishment reports. - Photo documentation and client sign-offs. - Budget utilization and project liquidation reports. - Post-activation evaluation and performance reports. - Corrective action plans and operational improvement recommendations. Pay: Php30,000.00 - Php55,000.00 per month Benefits: - Additional leave - Company Christmas gift - Company events - Health insurance - Life insurance - Opportunities for promotion - Paid training - Pay raise - Promotion to permanent employee Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-15, источник — Indeed.