Account Based Marketing Specialist (m/f/d) LA

Job ID: 3591520

Account Based Marketing Specialist (m/f/d) LA

Warsaw

Professional

Application deadline: 21.11.2026

Regular

T-Mobile Polska

Your Task

• Develop Account Based Marketing plans for selected clients, customer groups or industries in the Large Accounts segment, based on business objectives, sales priorities, account strategy, market data and customer insights.
• Collaborate with sales teams, Key Account Managers, products, ICT, CRM, digital marketing and analytics experts to select priority customers and match marketing activities to the relationship stage and sales cycle.
• Identify key decision makers, purchasing committees, business needs, industry challenges and communication scenarios specific to large organizations.
• Planning and implementation of personalized campaigns and marketing activations supporting the development of relationships with strategic clients.
• Preparing dedicated content and materials for selected clients, such as presentations, one-pagers, landing pages, invitations, educational content, expert materials, case studies and messages tailored to the industry or specific organization.
• Supporting sales teams in activities related to the development of sales opportunities, cross-sell, up-sell and activation of selected customers.
• Organization of business meetings, executive meetings, webinars, workshops, business breakfasts, industry events and other relational formats for Large Accounts clients.
• Matching marketing communication to the specifics of the industry, decision structure, customer needs and business value of selected ICT solutions.
• Coordination of activities with technology partners, agencies and internal teams involved in the implementation of activations for strategic clients.
• Collect feedback from sales and use it to optimize campaigns, communications, materials and activation formats.
• Monitoring the effectiveness of ABM activities based on established KPIs, such as customer engagement, quality of interaction, impact on the pipeline, number of meetings, leads or sales opportunities developed.
• Preparation of optimization recommendations and reports summarizing the effectiveness of activities.
• Testing different messages, formats, channels and activations to increase the effectiveness of marketing activities for strategic clients.

Your Profile

• Minimum 3 years of experience in B2B marketing, preferred experience in Account Based Marketing activities, marketing for the enterprise segment or sales support to large business customers.
• Experience in planning and running campaigns and marketing activations aimed at specific segments, industries or strategic clients.
• Good knowledge of B2B sales mechanisms, long sales cycle and working with enterprise/Large Accounts clients.
• Ability to work on data, sales insights and customer information and translate them into specific marketing activities.
• Ability to create briefs, marketing messages and sales support materials for large organizations.
• Experience working with sales, key account managers, product teams, experts, agencies and external partners.
• Ability to translate technological topics and ICT offerings into the language of business benefits for customers.
• Very good work organization, independence, responsibility for delivering projects and the ability to manage many tasks in parallel.
• Very good knowledge of Polish and English.
• Communicative skills and ability to work with multiple stakeholders.
• Analytical thinking and willingness to continuously optimize activities.
• Creativity in creating engaging, personalized marketing activities tailored to specific customers, industries and decision makers.
• Experience in telecommunications, technology, IT, SaaS, ICT or services for large business customers is welcome.

About Us

The B2B New Technologies Marketing team develops communication and marketing of modern ICT solutions for business clients. He works with sales, product teams and experts to build T Business's position as a trusted technology partner and support business growth in the SMB, Large Accounts and strategic customer segments.

We are looking for a person to help run personalized marketing programs for the largest organizations. In this role, you will work closely with Key Account Managers and experts, learning about clients' needs and creating actions that address their specific business challenges.

Joining us:

• you will influence the development of relationships with key customers and support specific sales opportunities,
• you will co-create marketing programs tailored to organizations, industries and decision makers,
• you will work with sales, product teams, ICT experts and partners
• you will be given space to propose and test new activation formats,
• You will support the building of T Business's position as a technology partner for large companies and institutions.

We are looking for a person who can combine customer perspective, sales priorities and marketing opportunities. Success in this role means actions that are relevant to the customer, useful for sales, and measurable in terms of developing relationships and business opportunities