Account Based Marketing (ABM) Demand Generation Specialist (all genders)- Remote
# Account Based Marketing (ABM) Demand Generation Specialist (all genders)- Remote **SEEBURGER** · Germany · `Remote` · `Full Time` 💼 **Уровень роли:** `Mid-level` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Account-Based-Marketing]` `[Demand-Generation]` `[Digital-Marketing]` `[Marketing-Operations]` `[B2B-Marketing]` `[Account-Based-Marketing-Specialist]` `[Senior-Demand-Generation-Specialist]` `[Marketing]` --- ### About the Role About the Role As a Account Based Marketing (ABM) Demand Generation Specialist (all genders), you are responsible for the planning, execution, and optimization of demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue opportunities across global markets. Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you develop effective multi-channel campaigns and targeted ABM initiatives from existing content assets. In addition, you take ownership of publishing and maintaining marketing content across digital platforms and ensure a seamless customer journey throughout the entire buying process. Your Responsibilities Demand Generation - Global Planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution. - Supporting the development and execution of integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms. - Close collaboration with the Director Growth & Brand, internal stakeholders from Content, Design, Product Marketing, Sales, and Regional Marketing, as well as external agency partners, to successfully plan, execute, and continuously optimize demand generation campaigns. - Monitoring campaign performance and continuously optimizing conversion rates throughout the marketing funnel. - Supporting lead nurturing and engagement programs in collaboration with Sales and Marketing stakeholders. Account-Based Marketing (ABM) - Executing targeted ABM programs for strategic accounts and key market segments. - Collaborating with Sales teams to identify target accounts, buying centers, and relevant engagement opportunities. - Developing personalized content journeys and campaign experiences for defined target accounts. - Coordinating with the Director Growth & Brand, Sales, Product Marketing, Regional Marketing, Content, and Design teams, as well as external agencies, to successfully execute account-based marketing initiatives. - Analyzing account engagement, campaign influence, and pipeline contribution. - Supporting the alignment of marketing and sales activities within ABM initiatives. Content Operations & CMS Management - Publishing, updating, and maintaining marketing content within CMS platforms such as TYPO3 and WordPress. - Creating and building landing pages based on existing content and campaign assets. - Optimizing website content for lead generation, user experience, SEO, and conversion performance. - Ensuring content quality, consistency, and compliance with brand guidelines. - Coordinating content updates across global websites and campaign landing pages. Performance Analysis & Reporting - Monitoring and analyzing the performance of campaigns and ABM initiatives using relevant marketing and analytics tools. - Creating regular reports on lead generation, account engagement, conversion rates, and pipeline contribution. - Identifying optimization opportunities based on performance data and user behavior. - Supporting A/B testing and continuous improvement initiatives. Your Profile - Degree in Marketing, Communications, Business Administration, or a comparable qualification. - Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations, or a comparable environment. - Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies. - Experience working with marketing automation, CRM, and analytics platforms. - Hands-on experience with CMS platforms such as TYPO3 and WordPress. - Ability to independently create and publish landing pages and web content based on existing marketing materials. - Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices. - Analytical thinking and a data-driven approach to campaign optimization. - Strong organizational and communication skills. - Excellent German and English language skills, both written and spoken. Success Metrics (KPIs) - Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), and Sales Qualified Leads (SQLs) - Pipeline Contribution - Account Engagement Score - Conversion Rates throughout the Funnel - Campaign ROI - Landing Page Performance - Website Conversion Rates - ABM Program Performance - Quality and Timeliness of Content Publishing - Join our Growth & Brand Marketing team and help develop targeted demand generation and ABM programs that drive sustainable growth and strengthen customer engagement Our benefits - Impact & Collaboration: The opportunity to directly influence pipeline growth and marketing performance while collaborating closely with global Marketing, Sales, and Product teams. - Ownership & Innovation: A high degree of ownership and creative freedom in a dynamic, international environment supported by modern marketing technologies. - Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday - Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance - Training: Digital learning platforms, internal and external training offers - EGYM Wellpass: Access to thousands of sports and wellness offers - Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room - Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks - Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run Contact Recruiting: Yacine - XING Originally posted on Himalayas
- Account-Based-Marketing
- Demand-Generation
- Digital-Marketing
- Marketing-Operations
- B2B-Marketing
- Account-Based-Marketing-Specialist
- Senior-Demand-Generation-Specialist
- Marketing
Наблюдалась 2026-10-01, впервые 2026-10-01, источник — Himalayas (JSON API).