ABM Manager, Public Sector

About us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries

The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.

NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

About the Role

We are looking for a ABM Manager, Public Sector to join our Marketing team reporting to the Director of Account Based Marketing. You will own ABM strategy for our US public sector segment, including federal, state and local government, and education (SLED). You will partner closely with Public Sector Sales, Field Marketing, and our channel and partner teams to build and execute account-based programs that drive pipeline and revenue.

This role starts with top down target account selection, then turns it into personalized multi-channel programs for the people who influence and approve a purchase. You will act as the connective tissue between marketing and sales and refine the strategy and messaging in lockstep with Sales.

Success requires strategic and analytical thinking, strong stakeholder management, and a passion for ABM. You should be comfortable challenging Sales on strategy and working across a fast-paced, matrixed organization. If you are motivated by owning strategic accounts and driving real sales and marketing alignment, this is the role for you.

Location - Hybrid in Austin, TX. We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - MD or VA .

What You’ll be Doing

• Own ABM strategy for the Public Sector segment. Lead top-down target account selection across federal agencies, state and local governments, and education institutions, and align programs to account tiering.
• Partner with Public Sector Sales leadership to define target account lists, build joint account plans, and agree on shared success metrics.
• Design and orchestrate personalized, multi-channel campaigns, including digital, email, events, direct mail, and executive outreach, tailored to each account’s buying committee and procurement process.
• Align programs to the public sector buying calendar, including fiscal year-end budget cycles, RFP and procurement windows, and contract vehicle timelines.
• Work with channel, distributor, and reseller partners so ABM programs support the way public sector customers buy.
• Develop and maintain ABM playbooks and messaging frameworks that keep positioning consistent across marketing and sales touchpoints, with messaging that reflects public sector priorities such as security, compliance, budget constraints, and IT modernization.
• Lead regular account planning and pipeline review cadences with Sales to stay aligned on priority accounts, risks, and next steps.
• Partner cross- functionally with Field Marketing, Marketing/Data Ops, Paid Media, Product Marketing, and other ABM Managers.
• Track, analyze, and report on account engagement, pipeline influence, and revenue impact, and use those insights to refine targeting and strategy.
• Present account performance, campaign results, and strategic recommendations to Marketing and Sales stakeholders on a regular cadence .
• Attend QBRs and key public sector events, with travel of roughly 10 –20%.
• Other duties as needed

About You

• 5+ years of B2B marketing experience focused on Account Based Marketing, Demand Generation, or Field Marketing, ideally in IT or SaaS.
• Proven track record designing and executing account-based strategies for named or target accounts, with demonstrated impact on pipeline and revenue.
• Experience marketing to public sector or other highly regulated, committee-driven buyers is strongly preferred. We’re open to candidates who can show they’ve owned strategic ABM in a complex enterprise environment.
• A natural cross-functional partner who is comfortable acting as the connective tissue between Marketing and Sales, and comfortable challenging Sales on strategy.
• A data-driven mindset, skilled at measuring account engagement, pipeline contribution, and campaign ROI, and turning insights into strategic recommendations.
• Excellent stakeholder management and communication skills, including experience presenting account strategy and results to senior sales and marketing leaders.
• Highly organized, able to manage multiple account programs at once in a matrixed environment without sacrificing quality.
• Grit, humility, coach-ability, and a willingness to try new approaches . You thrive in dynamic, high-growth environments and bring structure and urgency to ambiguity.
• Enthusiasm for in-person collaboration and travel (~10–20%).
• Embodies NinjaOne’s values of Curiosity, Integrity, Kindness, Humility, and Builders, and helps create a culture where high performance and values thrive together.

What You’ll Love

We are a collaborative, kind, and curious community. We honor your flexibility needs with full-time work that is hybrid remote. We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance. We help you prepare for your financial future with our 401(k) plan. We prioritize your work-life balance with our unlimited PTO. We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship. Due to federal government security requirements associated with our FedRAMP-authorized environment, candidates must be U.S. citizens or lawful permanent residents.

*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. This position may also be eligible for bonus, commission, equity, or other incentive compensation, as applicable.

Base salary hiring range for roles based in California, Colorado, Maryland, New Jersey, or Washington

$120,000 — $135,000 USD

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